effective-marketing-strategies-designers

In 2021, These Are The Top Ten Website Builders For Effective Marketing

B2C Ecommerce sales are expected to reach the $4.5 trillion mark by 2021. That is more than the GDP of Germany.

And Germany, by the way, is the fourth country in the list of countries with the highest GDP.

So you know your customers are searching for you online. After all, 51% of shoppers in a study said that they did a Google Search for finding a product that they intended to purchase.

And to be found online, you need a website… but just a website won’t do. You have to make sure your website ranks. And then you have to make sure that your website is ready for sales. And for that, you need a website builder with SEO and ecommerce capabilities.

To make things easier for you, we found the best website builders for marketing. The list is based on how much scope does the builder offer for SEO and ecommerce functionalities.

Dive right in and find the best builder for your business –

1.  Wix

 

Wix is amongst the most popular website builders in the market today. With over 154 million users, Wix sure has the potential to take your business where you want it to be.

On-Site SEO & Ecommerce capabilities

  • Adding meta titles and descriptions on each page are possible
  • There is an option to create custom URLs and H1, H2, and H3 headings on each page
  • Social media integration is satisfactory
  • Alternative tags can be added to images
  • XML sitemap and structured data (schema markup) are not auto-generated but can be updated using plugins.
  • Wix also offers mobile optimization options and layouts that are responsive.
  • Setting up your storefront is easy with Wix. Customization options are ample.
  • Multichannel selling is possible.
  • Features, like abandoned cart recovery, are available.

All in all, Wix is a great builder for those looking forward to starting selling online through their website.  For users with more advanced needs, you might have to walk the extra mile to make use of Wix for marketing as the inbuilt features are limited to the basics.

2.  Weebly

 

Weebly is a well-known drag-and-drop website builder. It is easy to use for beginners and is also counted among the top SEO friendly website builders. A lot of users feel that Weebly is limiting, but there are several others who would suggest otherwise as well.

On-Site SEO & Ecommerce capabilities

  • You can add meta titles and descriptions, but your site name gets tagged to the end of the Meta Title, which is not ideal.
  • Adding headings and customizing URLs is easy.
  • txt file is autogenerated.
  • Social media integration is available but limited.
  • Mobile responsive templates are available
  • You can sell even on the free plan
  • Multichannel selling is not available
  • Inventory management is not available, and check-out page optimization is limited.

Weebly is sure great when it comes to its SEO features, but the same cannot be said about its eCommerce facilities. You might rank high on SERPs, but making actual sales can be tough. If you are just marketing your products online and don’t want to make sales over the Internet, you can give Weebly a chance.

3.  Shopify

The average Shopify conversion rate is 1.5%. And it is a chart-topper when it comes to the best ecommerce website builders.  And even its SEO functionality is built around selling, making a great pick for marketers.

 

On-Site SEO and Ecommerce capabilities

  • SEO basics like title, meta descriptions, headings, alt tags, and canonical tags can be set for each page.
  • txt and XML sitemap is auto-generated but cannot be edited easily.
  • Structured data functionality is not in-built, but plugins can be used for that.
  • Mobile optimization is easy and simple with Shopify.
  • Inventory management and cart abandonment emails are built-in features.
  • Multiple payment options are available with a Shopify fee. (Using the Shopify Payment Gateway will waive off the fee)
  • Shipping, drop shipping, and even taxation on products is very convenient with Shopify. This applied to international sales as well.

Shopify is a great option for aggressive and ambitious marketers. With its scalability options, Shopify allows you to grow your site as your business grows and matches your marketing needs.

4.  WordPress

WordPress.org started out as a simple blogging platform, but today it accounts for more than half of the websites on the web. And if you wish to make your website a marketing magnet, WordPress can be an answer to your question of what are the best website builders.

On-Site SEO and Ecommerce capabilities

  • Plugins like Yoast SEO can help you easily add website metadata
  • Schema markup and XML sitemap can also be auto-generated with Yoast SEO
  • You can manage even an HTML sitemap and URL list using File Manager plugins
  • Adding alt tags is possible from the media section as well on individual pages
  • WordPress offers several themes and templates that are mobile responsive
  • WooCommerce can be used to add all possible ecommerce functionalities to your website on WordPress
  • A broad range of page editors like Divi, Elementor, and Blocks help users customize and optimize the buying experience for their audience.

While WordPress in itself might seem like a plain option, the multiple plugins for each and everything that you can think of make it an all-rounder. For marketers who wish to focus on content in their strategy, WordPress offers great potential.

5.  Squarespace

 

Squarespace isn’t known for its SEO capabilities. You’d hardly come across people singing praises about the website builder helping them market themselves with high rankings. But, that doesn’t mean it lacks tools or options.

Here is what Squarespace has to offer.

On-Site SEO and Ecommerce capabilities

  • Every page offers a box to add metadata, but some templates display metadata on the page itself, which isn’t what you’d want
  • Squarespace has everything built-in, which means you only get the features that it offers, and no additional plugins can be used.
  • Unlike many other builders, you can add headings only to H3. Other builders offer options till H6. For SEO purposes, H1, H2, and H3 are fine, but for a neater display, more headings could have been better.
  • You can add alt tags to every image, and the sitemap is auto-generated and updated as and when you add more pages.
  • Canonical tags are auto-added but are not editable.
  • Social media integration options are plenty.
  • Multichannel selling isn’t possible with Squarespace,
  • Marketing and eCommerce integrations are limited to only a few payment options

Squarespace tried to be a self-sufficient website builder. But fails to deliver the required results to marketers who are looking for specific services without much hassle. If you are okay with spending more time tweaking the Squarespace website and fine-tuning things, only then can you make Squarespace work for you.

6.  SITE123

 

SITE123 surely lives up to the expectations that its name creates. Creating websites with SITE123 is a simple 3 part process – finalize a design, fill the design with content, and go live.

Is marketing also as easy as creating a website? Let’s check out what SITE123 offers for marketers.

On-Site SEO and Ecommerce capabilities

  • Adding title, description, and basic SEO is easy
  • The SEO Advisor feature can help beginners by analyzing the website and suggest SEO enhancements
  • Being a multilingual platform, SITE123 offers to create website pages in multiple languages. This is great for reaching local audiences, but the URLs for these pages have a clumsy structure that isn’t editable.
  • Selling options are available only in the paid plans.
  • Payment options are limited to Credit cards, PayPal, or offline payment.
  • SITE123 does not charge a fee for selling, bringing down costs
  • Cart abandonment emails are easy to use.

Like everything else, simplicity does make your compromise on functionality. That’s how it is with SITE123 also. Starting a shop is easy with SITE123, but robust marketing options are limited to suit small business needs only.

7.  BigCommerce

 

BigCommerce is another big player in the website building market, making it easy for newcomers to set up an elaborate shop online.

On-Site SEO and Ecommerce capabilities

  • All basic SEO functionalities like adding metadata, headings, and alt tags are easy with BigCommerce.
  • Mobile optimization features are in-built in BigCommerce.
  • BigCommerce product filtering options make it easy to get search engines to understand your different products, thus, making marketing them easier with better ranking.
  • Multichannel selling is possible using Facebook, Instagram, and Pinterest.
  • Storefront customization and check-out page customization is possible.
  • Multiple options to accept payment.

Other than BigCommerce’s complex terminology that sometimes comes in the way of easy operation, it is an all-rounder for marketing purposes. If you can get over the initial getting used to time, it can be used for effective digital marketing.

8.  GoDaddy

 

GoDaddy is basically a web hosting platform with its own website builder as well. Aiming to help people set up their website within a short span of time, GoDaddy is seen to have cut corners in many aspects.

On-Site SEO and Ecommerce capabilities

  • GoDaddy lets you add metadata for each page. But, in a way, they deem fit. They have basic SEO guidelines that they make you follow. It’s a great way for basic users to know what’s the right SEO perspective, but for advanced users, the functionality seems very restrictive.
  • txt and XML sitemap are autogenerated. You cannot edit robots.txt, and that’s less than ideal in several cases.
  • Social media integration is possible, but it is available only in the higher-tier paid plans.
  • GoDaddy mobile optimizes your website, which is a welcome feature.
  • Notifying your customers about sales and offers is possible using MailChimp integrations.
  • Limited payment options are accepted.

GoDaddy is a good enough platform for basic marketing and online selling, but for advanced users who are looking for robust functionality might want to give it a skip.

9.  Duda

 

A DIYer’s favorite, Duda has  made its mark. Ease of use and no coding knowledge needed make it a top choice. But does it limit your marketing capabilities?

On-Site SEO and Ecommerce capabilities

  • You can metadata for every page, customize URLs, and adding headings
  • Adding alt tags to images is easy
  • The XML sitemap is autogenerated in Duda
  • Duda is known for its responsive web design
  • Selling through social media channels is possible
  • 30+ payment options are accepted
  • You can design stellar product pages

Email marketing integrations are available

Duda has all SEO and ecommerce features that small businesses, agencies, and freelancers would need. The interface might feel cumbersome to some, but if you are looking for DIY solutions to your marketing needs, a Duda website will deliver.

10.   Strikingly

Known for creating stunning single-page websites, Strikingly is a relatively new option in the website building market. But its features and several customization options have made it a popular choice for many.

On-Site SEO and Ecommerce capabilities

  • You can add meta title and description with Strikingly, but don’t expect much as free plans only offer single page options
  • The website you create with Strikingly are mobile responsive, and you can even use a mobile app to manage your online store
  • You can add up to 500 products to your store

There isn’t much to say about Strikingly’s SEO or ecommerce functionalities. If you want to market a business, it might not be the obvious choice. However, it can aid your marketing efforts by helping you create great landing pages for your products.

To Wrap It Up:

All the website builders software on this list are great for marketing if one knows how to use the available options. And, of course, how to navigate around the shortcomings.

The best way to find the best website builder for marketing your business online is by answering the following questions-

  1. Does my business need a robust marketing plan?
  2. Do I want to rank higher or sell more, or both?
  3. What is my level of expertise in SEO and ecommerce marketing?

Once you have answers to these questions, you can easily identify the website builder that is the best.

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