In today’s digital world, nearly everyone is connected in some way to the World Wide Web in order to satisfy their entertainment, education, research and consumer needs. The popularity of the Internet has prompted businesses of all sizes to have an online presence in the form of a Website.
If your business does not have a Website as of yet, your business probably isn’t performing to its fullest of capabilities. Having a Website can provide a number of benefits to your business that you may not have been aware of before.
Your website is a powerful marketing tool. A well-maintained website can help you gain a competitive advantage in your industry and improve your business image. Developing your web site offers many benefits including helping you get more leads and prospects, increase sales, enhance your professional brand, and improve your customer service.
But surprisingly, according to various recent studies, just about 35% – 40% of all small businesses don’t have websites. That is where our Entrepreneurship and ICT Capacity Building Training comes in, providing you with the skills to design and develop any type of website of your choice or that of your client.
Today, having a company website is as crucial as having a shop, office, or telephone number. Research has found that 6/10 customers expect brands to have content online about their business. Why wait for any longer your customers are looking for you! If you own or operate a business that hasn’t taken that step into the online world, I have compiled more than enough reasons that will leave you wondering why you hadn’t done it sooner.
As well as simply displaying information, you can also use your website to sell goods & services directly to consumers, in some cases removing the need to use “brick-and-mortar” stores which involve large operating costs (staff wages, rental, utilities to name just a few). Eliminating these overheads will also allow you to lower your prices, giving your business that real competitive edge.
It can also be used internally within your business; do you have any news you want to share with colleagues or have any important information that can be accessed by management? Having an internal website can save you a lot of time as everything you need is one place and can be accessed at any time.
Online advertisement is cost-effective compared to print advertisement and enables you to make on-the-fly changes, given that you are using a CMS.
Wider Demographic Reach:
Unlike having a local brick and mortar establishment, a business Website transmits your business profile around the world, permitting for enhanced exposure and sales, due to a wider demographic reach.
In today’s modern world, there is an expectation for any reputable company to have some kind of online presence. Potential customers would likely be distrusting of any business that didn’t have a telephone number or a physical address, and the same can be said for not having a website and email address.
These are useful tools to share crucial information about your business with customers and answer all the What’s and Why’s that they may have. What’s more, having a good quality, easy-to-use website makes customers feel comfortable using your services, as they will assume they can expect the same positive experience in all areas of your business.
If you have a professional looking and user-friendly Website, consumers will likely have a greater chance of considering your business credible over companies who either do not have a Web presence, or have a poor Website presence.
In branching off from the above noted benefit, being available to meet the needs of consumers at any time day or night provides added convenience, giving them access to products and information whenever they need.
When owning a business exposure is key to attracting customers. An effective Website with great content increases the probability for increased sales.
Fosters Customer Rapport:
An online presence helps in terms of building and fostering a rapport among your customers. Providing special offers to loyal customers on your Website lets them know you appreciate their business.
If you don’t have a website it is highly likely that your competitor will do, this means that you are missing out on gaining new customers and can be in the forefront of their minds. It is crucial that no opportunities are missed and are gained by the competition.
Chances are your competitors have a Website and they’re using it to their fullest advantage. In order to keep up or surpass the competition, having a Website is a must.
Build Customer Base:
Consumer communication via your Website can help you build your customer base. Populating a list of consumer contacts is gold to any company.
Expansion & Targeted Marketing:
As your site is accessible to anyone all over the world, the ability to break through geographical barriers has never been easier. Anyone, from any country, will be able to find your company and as such, is now a potential customer.
A strategically planned Website can effectively attract the targeted audience you seek. Now that you have known why having a website is important to your business, come and attend our Entrepreneurship and ICT Capacity Building Training to develop your own website or contact us to get a business-friendly website at affordable amount.
Improve Your Advertising Effectiveness:
Placing your website address on all your promotional material will help you gain additional exposure and encourage the visitors to first check your site for the information they are seeking.
Save Money on Printing and Distribution Costs:
A website can act as your online brochure or catalog that can be changed or updated at any time. If you employ a content management system (CMS) you can make changes quickly and at no charge.
Easy Access to New Customers:
You can have your existing customers refer you to their friends and relatives using only your web address or URL.
Easy to Use and Update:
If maintained properly your website will always be up to date and current. Easily make updates, edits and deletions from any computer on the Internet. No more having to pay a programmer every time you want to chance a date or add a product.
A website increases your company’s productivity because less time is spent explaining product or service details to customers because all this information is available 24 hours a day on your website.
Educate Your Customers:
Your website can offer free advice about your products and services. This information can be delivered in a well thought out and consistent way any time of the day or night.
Expand Your Market:
The Internet allows businesses to break through the geographical barriers and become accessible from anywhere in the world by a potential customer that has an Internet connection. Selling products online is cheaper and easier for you and your customers.
Online Presence 24/7 & Extend Your Local Reach:
Having a Website provides your consumers with around-the-clock availability in terms of access to products, information etc. This type of 24 hours a day, seven days a week service definitely generates more profits than that of a traditional storefront.
Having a website means customers are always able to find you – anytime, anywhere. Even outside of business hours, your website continues to find and secure new customers. It offers the user convenience as they can access the information they need in the comfort of their own home, with no added pressure to buy.
Plus, as most companies nowadays have their own website, there’s every chance you could be losing customers to your competitors by staying offline. Extend the local reach of your brick-and-mortar store to consumers around the world. You are open for business 24/7 365 days/year with all the information the visitors needs to make an informed decision.
Promote & Sell Products & Services:
Provide photos and detailed descriptions of your products or services. Explain why your products or services are superior to your competitors. Show visitors how your products or services can help them in their personal or professional lives.
Promote Your Brick and Mortar Footprint:
When customers and potential customers are out and about, they will still be able to find you via their phone. Your phone number, address and full selection can be made available from your website or mobile-friendly site.
When You Change Locations:
If you move your business to a new location your customers can still find you because your main marketing tool, your website, is easily changed and updated. Your website is flexible and if your search engine optimization is done properly your business will appear to online visitors who search for you.
Great Tool for Finding New Employees:
You can post job opportunities for available positions and applicants can investigate your company and apply online.
Your Own Internet Identity:
Your own domain name (www.yourcompany.com) establishes a strong online brand identity.
Set-up Email Addresses:
You can set-up a personalized email addresses for the company, yourself and your employees. If you set-up a system to accept emails on your site you can then email updates, notices, sales and holiday store hours to your customers.
Customers can quickly and easily contact you, give feedback on your products or ask about product availability.
Cheap Market Research:
You can feature visitor polls and online surveys to take the pulse of your customers.
Build Your Reputation:
Become or remain the expert by demonstrating knowledge and expertise in your area of work. Write blog posts and articles on the site that educate visitors and help them understand your business and offerings.
Improve Customer Service:
Information requests can be processed immediately via online forms and autoresponders automatically day or night.
At its simplest, a website provides a quick and easy way of communicating information between buyers and sellers. You can list your opening hours, contact information, show images of your location or products, and use contact forms to facilitate enquiries from potential customers or feedback from existing ones.
You can even upload promotional videos to really engage your customers and sell your business in an effective and cost efficient way. This is also a good way to promote your social media channels and build up a community with your customers
Analytic tools allow you to identify who your typical customer is, how they found you, what they like, and adapt your business to maximise purchases through your site. The diverse range of data available can also help you better understand how your social media channels affect your brand, and can even highlight opportunities to change the offline aspects of your business such as branch opening times, promotions and product ranges.
Tools like Google AdWords or advertising on Facebook give you the power to reach customers with much more accuracy and reliability than with traditional offline advertising methods. SEO and online advertising are a great way to help build up awareness, if it’s done correctly traffic to your website can see an increase.
Be the first company that a potential new customer sees when searching for a specific product or service online, and use your website’s contact page or e-commerce features to make purchasing a product or finding a retail outlet easier than ever before.
Customer Service Online:
Websites provide an easier way to handle customer service. Offering answers to regularly asked questions in a FAQ (Frequently Asked Questions) section, you can reduce customer service costs and save yourself time and money, as well as providing much more information.
This also means that customers can receive a reply instantly and saves time, which helps to encourage positive customer relations in the long run. This could be a benefit for you, all positive feedback can be uploaded into a testimonial, your customers are happy why not show it off?
Websites, in general, are great ways to in providing a place that potential investors can be referred to. It shows what your company is about, what it has achieved and what it can achieve in the future.