One of the major advantages of having a website is that it is accessible to anyone, anywhere, anytime. Even during non-business hours, customers can access your website and avail your services or get the information they need, which is one of the key elements of having a business website.
Generally, we can categorize the purpose of most websites into 3 sections: Awareness, sales, and information.
A website that represents your business will help you provide online visibility and discoverability as well as establish or enhance brand recognition. If you have many backlinks from authoritative sites to yours, this will provide credibility for your business.
You may think the purpose of any company website is obvious: to convert leads to sales. However, there are many factors to consider when building or rebuilding a website with a clear purpose. Addressing these factors can help you attract visitors online.